There are many tools and techniques you can use to get more traffic to your website. On of the most popular, and effective, is Adwords. Using an adwords manager to help you run your campaigns is a great option.
Adwords is a form of Pay Per Click, PPC, advertising. All of the major search engines have their own PPC advertising program. The one run by Google is called Adwords.
All the PPC advertising programs are run in pretty much the same way and they can be very effective, but they are also complicated to learn.
That is why hiring an adwords manager to help run your campaigns may be a great option for many people.
You can learn everything you need to know to maximize the effectiveness of your PPC campaign, but it will take you time to learn the basics and even more time to learn how to tweak those basics to really get an effective campaign.
For that reason, it may actually be a little less expensive to hire someone to help you with your PPC.
This may sound counter intuitive but when you really consider all the factors you will understand what I mean:
1. You see when you run a PPC campaign it isn't as simple as signing up, placing an ad and getting clicks.
There are a lot more aspects that go into the process and you will pay quite a bit for each click if you don't know how to optimize it.
2. There is one thing that can be done to help you lower your cost per click: increase your quality score.
If you have a high quality score you should be able to pay less for each of the keywords you are bidding on than you would normally pay if your score was bad.
Increasing your quality score can actually help make your budget go further since you can get more clicks for the same amount of money.
If you are paying less for each click, you can get more for the same investment.
3. But, here is the tricky part, getting a higher quality score can be challenging.
There are many components that go into improving your score and if you aren't an expert, you may not know how best to target and change those factors.
You want to make sure that your keywords are very relevant to the content on your site and you want to make sure that your ads are too.
Finding and using the right keywords and writing ads that are compelling, yet accurate, are two things that can greatly improve your click through rate, CTR.
Your CTR, is one way that Google will determine how high your quality is.
They will assume that since someone is clicking on your ad, it is very relevant to what they were searching for, hence a good quality ad.
So, the moral of the story is to make sure you know how to get the best results from your PPC advertising.
To do that you may want to hire a adwords manager to help out.