Coming up with a successful link building campaign can be a little challenging. Even if you got your website squared away, the link building aspect of it can be very confusing for someone just starting out.
Back links are important because they work alongside Search Engine Optimization in determining your page rank. This rank determines what page your website ends up on in a google search. You want to get as close to page one as possible.
There are a lot of methods in acquiring back links, whether it is buying them from directories or getting them through blogs. Finding a strategy that works for you can be a pain. But even after that you have to make sure you are getting quality back links.
There are tips to help you make sure you are getting the best back links you can. These tips are not the be all end all of a successful link building campaign, but they can lay the foundation and get you on your way.
1: Quantity. Make sure to get as many back links as you. There is a lot of competition out there and if they get more back links then you, you can fall behind. So it is important to get as many links as you possibly can.
2: Quality. Quality is exceptionally important when it comes to a link building campaign. You want to make sure you have the best possible links out there. The higher quality the back link, the more it effects your website and the closer it can get you to page one.
3: Relevancy. Getting a lot of quality back links is important, but if they have nothing to do with your website they are entirely worthless to you. So make sure to get back links from websites that share the same niche as your site.
4: Avoid no follow links. A lot of links now days have a "no follow" tag applied to it to deter spammers. However because of this tag, that link is not counted as a back link by google's SEO. Because of this they are worthless for promoting your website.
5: Focus on high ranked websites. Quality back links are important, and one of the best ways of getting them is from high page rank websites. The higher the page rank for that website, the more value it's back link holds and the more it will help you out.
6: Permanent back links. Getting back links can be time consuming so having them taken away is not a fun thing to deal with. Make sure the back links you are getting are permanent and do not come with a time limit or other restrictions.
Getting your link building campaign off the ground can be hard as there is a lot that needs to be done. However once you get going it can become a lot easier. But no matter what try to remind yourself that, as tedious as it may be, it is all for the sake of earning you the money you want.