From Cockroach, Unicorn to Hectocorn, Here Are 6 Levels of Startup Valuation!
So, of course, there are various levels of valuation for digital startups besides unicorns . Anything? Increase your knowledge about digital startup valuation levels here, let's go!
All digital startups have experienced this phase. So, why is it called cockroach?
Apparently, the term cockroach refers to a cockroach that has a high survival rate! No wonder, because startups at this level are in full swing to maintain the company and introduce their startups to attract investors.
Companies that are at this point are companies that have succeeded in developing their startups and continue to try to convince investors to invest so that their valuation value becomes even greater.
The greater the valuation value and if the company is considered sustainable , the more it will attract large investors to invest in it. The more capital, the greater the valuation value. One more step towards the unicorn!
Here it is: unicorn! Often mentioned, do we already have knowledge about digital startups that won the unicorn title ? For your information, this startup with a unicorn valuation level has a valuation level of up to US $ 1 billion or the equivalent of Rp.14.1 trillion.
As we know , in Indonesia alone there are four digital startups that have successfully achieved or passed this level, namely: Tokopedia, Traveloka, Bukalapak and Gojek. Based on the timeline , the first to reach the unicorn level was Gojek on August 4, 2016, followed by Tokopedia, then Traveloka which won the unicorn title after five years of existence, and finally Bukalapak. We must be proud!
Anyway, on an international scale, startups that have won the unicorn title are Dropbox, Pinterest, and so on. According to the Quartz website, there are more than 300 unicorns in the world and half of them are in the United States.
Apparently, the unicorn is not the highest level of startup valuation . There is still a decacorn , which has a valuation value of up to US $ 10 billion or equivalent to Rp140 trillion.
In a row of startups that won the decacorn title , Grab became the first decacorn in Southeast Asia. This has been announced on the official Grab website since 27 February 2019.
While in the international world, there are big names such as Uber, Airbnb, Xiaomi, SpaceX to WeWork. Psst .. Gojek itself has become a decacorn from Indonesia, you know, because now its valuation level has reached its minimum limit.
Being on the highest peak, this is the hectocorn ! This valuation level has a value of US $ 100 billion or around IDR 1,400 trillion. Companies that have won this title are on average international companies such as Google, Microsoft, Apple, Facebook, Cisco to Oracle.
It is predicted that the next company that will follow to become a startup with a hectocorn level is Uber.