Tuesday, October 20, 2020

Standing Out in the Crowded Marketplace

Standing Out in the Crowded Marketplace

Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images?

How important are these images in promoting their respective products or services?

The answer is simple: by creating a unique and impressive identity. And how are they able to do this?

By hiring brand identity designers.

Now, what is this brand identity design and who are these brand identity designers?

It has been said that a good and strong brand identity is the most potent weapon in the marketer’s arsenal.

Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors.

Brand identity design is associated with the visual aspects of a company or business identity or brand.

Brand identity represents how a company wants to be seen and how the company illustrates its image. And how and where it is seen, what it looks and feels like depends entirely on the product of the company.

A company’s brand identity can be represented through a unique logo or signage that is often incorporated on all the company’s materials such as stationery, business cards, packing and so on.

The brand identity design is what often helps the customer to remember the company and the right brand identity design can be one of the company’s best marketing tools as it transforms the company’s vision and values into an image that customers become familiar with.

A good visual identity or imagery is also important for almost all businesses as it often what attracts people who aren’t drawn in by words and numbers alone.

To be able to create good and effective brand identity design, many company’s hire brand identity designers.

Brand identity designers create logos, promotional materials, and advertising programs that promote and establish a corporate identity. 

Their job is to provide new and innovative ways to combine images and words to express the key message of the company.

 A good brand identity designer should possess innovativeness and problem solving skills. Typography and illustration are key areas in which a brand identity designer should excel. Additionally, a brand identity designer uses design and strategic thinking to help companies find the right brand identity that will help them stand out in competitive marketplaces.

Simply put brand identity design is an artistic and practical approach that focuses on the needs of the companies in areas such as marketing, packaging, product branding, communications and website design.

Thus, if you are a business owner wanting to create a good and lasting identity in the market, perhaps the professional help of brand identity designers can benefit you a lot.


Strength of Postcard’s Style and Personality

Strength of Postcard’s Style and Personality

Postcard is many things…

It can serve as an inspiration to move people towards a goal.

It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before.

Most of all, they can drag a multitude to one’s business.

Postcards are great marketing masterpieces, that is.

They can persuade by means of pictures and words.

They can catch attention just at a glance. They can capture emotions as well.

The problem now is that how do you discover the edge of postcards. Is it hard to extract?

How do you distinguish a mediocre, so-so and effective postcard?

Well, there are lots of attributes that must be considered. Two of which are style and personality.

Style gives postcard a brush of distinctive elegance.

This is the element that makes it stand out from the rest of the postcards. Just one stare and you will feel which postcard is elegant and which is not.

Obviously, people will go after the elegant one.

Therefore, elegance is an attribute that can make your postcard shine.

Another attribute that must be present in your postcards is the personality.

It gives uniqueness, emotion, thought and develops rapport between you and your potential clients. This rapport will eventually develop trust and confidence and when it does the next possible thing is put their loyalty on your company’s product’s and services.

Style and personality are the key factors why postcards are such a big hit among potential customers.

To be sure that you will be getting the style and personality that you are aiming for your business, be sure that you use the right images and texts. You’ve got to make them captivating as possible.

You can use your business logo in order to boost the personality of your business.

Use colors, shapes and design that will definitely capture your market’s attention. If you are catering to the young, experiment on bright and lively colors.

If you are catering to older ones, try solid colors.

When it comes to shape, the younger your target market is, the more experimental you can be.

Design is another thing. It can vary from simple to complex. It can be experimental or conventional. The common denominator of all these must be harmony and unity with the product and services you are endorsing.

Another thing that you can do is to get a reliable postcard printing services to guide you with the most appropriate alternative. Choose your most convenient process.


Free Squeeze Page: Build A Large Subscribers List

Free Squeeze Page: Build A Large Subscribers List

If you want to include a squeeze page to your website or blog to help you build a big list of active subscribers, you may be in the market for a free squeeze page. If so, keep reading so you know what you should be looking for.

There are many places where you can get a free squeeze page template. Usually these will require some simple to do editing to make them unique to your niche and your offer.

In order to edit some of these templates you may want to download a free HTML editor. These are easy to use, they are basically like a word processor and you can quickly and easily make whatever changes you want with an easy to use "What You See Is What You Get" format.

That is the easy part, the slightly more challenging part will be to design a squeeze page that helps your visitors do what you want them to do which is sign up to your list.

The design of your squeeze page is not the only thing that will encourage your visitors to sign up. You will also need a quality freebie to offer them.

I know, the words "quality" and "freebie" don't seem to go together, but they can. You see as an enticement to get them to sign up one tried and true method is to offer your visitor a report or ebook.

What should this report or ebook be about? That is easy; find some sort of common challenge or problem associated with your niche and write a report that offers an easy solution to that problem.

Provide some real, helpful information and people will be much more likely to sign up because they will really want that help.

Once you have your freebie put together, you can start building your squeeze page.

There are some elements you will want to include:

1. A strong headline that underscores the benefits of your freebie.

2. Some bullet points that go into a little more detail about the benefits of your freebie without giving too much away. After all, if you give them all the information, they won't need to sign up to receive the free report.

3. An optin box (this can easily be gotten directly from your auto responder service) with a strong call to action and a strong anti spam warning.

A call to action is the part of your optin form that tells them what to do: sign up now to get your free report.

Make your call to action strong. Don't assume people will know what they are supposed to do.

For the most part, people don't like to have to make decisions so you want to design your squeeze page so that you guide your visitor to the desired action.

Finding a free squeeze page online is not the problem.

Editing the squeeze page is not the problem. The real challenge comes when creating your freebie and knowing just what elements to include in your squeeze page. Though, that isn't a challenge anymore now since you've read this article!

Internet Marketing Cost: Can Out Way The Benefits

Internet Marketing Cost: Can Out Way The Benefits

Money is a very important aspect of modern society.

Without it you can suffer a lot of stress from being unable to pay your bills or provide for your family. They say money can't buy happiness and that is true. But in a way it is also wrong.

Money can not buy you love or friendship, sure, but it can buy you peace of mind. It can give you security for your future and even allow you to live a healthier life as you can afford medical expenses and health care.

As well it can allow you to do the things you want to do in life. Buy the things you want to buy, go to the places you want to go. So while it can not buy happiness, it sure doesn't hurt.

This is why people are turning to the internet to find ways of making even more money.

Starting your own online business is rather simple and inexpensive. The internet marketing cost involved is virtually nothing, which makes it accessible to basically anyone with a computer. To succeed in building your business, there are several tips that can help you out.

1. Make a schedule. 

Having set hours when you will work is important. Few people are capable of working on a whim and actually working, most of the time we will procrastinate.

So to prevent this set yourself a structured schedule for when you will work. This will also allow you to get into the habit of working at those times, which will make it even easier to actually buckle down and get going.

2. Find a work area. 

Find someplace in your home that you can turn into your work space. It can be a full office or just some small nook in a quiet room.

When working on your website and dealing with the internet marketing cost you do not want to get distracted.

By having a specified location for your work it can help you filter out distractions. As well it can help get you in the right mindset as you associate that area with work, so when you sit down at your desk you know it is time to get moving.

3. Use the necessary tools. 

The internet is full of software programs designed to help you with your business.

They come in a wide variety of functions. They can help you build up your business and, once it is up and running, can help you maintain it and keep it going with minimal effort.

4. Make contact with your peers. 

Even though you are working your business and dealing with the internet marketing cost alone, you are not quite as alone as you might thing.

There are plenty of other people out there who are working their businesses the same as you, and there are those who have already succeeded.

Connecting with these people can allow you to bounce ideas back and forth, as well as ask for help if you need it. You can even give help if you happen to know the answer to someones question.

Internet Marketing Guide: Be One Who Makes The Money

Internet Marketing Guide: Be One Who Makes The Money

So many people are turning towards the internet when looking for alternative means of making money.

When it comes to make a substantial amount of cash and really changing up just how much money you get each month, the only real choice is online.

Starting your own online business is probably the best bet when it comes to making a lot of money.

However, even though it is a great method for making money only a few people actually do it.

Why do you think this is? It is not because there is a lack of internet marketing guide and other information. Nor because it does not make money. The reason so few people succeed is because most people give up.

The sad reality is, the internet will not just print out money for you. Nor will it make you money overnight. It requires a lot of time and effort to be put in and you will likely not see a penny for months.

This discourages most people and causes them to give up. The few that actually make money online are those who stuck with it.

If you want to stick with it as well and make money, then there are several tips you should keep in mind when working on your business.

1. Have specified work hours. 

The first thing you will see in an internet marketing guide is that you need to have structure.

Very few people are able to work totally free, we all procrastinate and put things off. So relying on only yourself to get to work can be a bit problematic.

If you are able to do it then power to you, but personally I need a little more structure in my work. So setting up a specific time each day that you will work will help you form a habit and actually do the work.

2. Find a work area. 

Somewhere in your house, find a nice quiet spot that can be your designated work space. Whether a full fledged office or merely a corner in a quiet room.

You need an area where you can go "it's time for work" and buckle down without distractions getting in your way.

3. Have the necessary tools. 

There are a lot of tools out there in the form of software programs that can help you when building and promoting your business.

These programs come in a wide variety and perform a variety of functions, so making use of them can help take some of the burden off you.

4. Talk with people. 

This is another thing you will find in most internet marketing guide. Go to social networking sites and forums that revolve around your niche.

Talk with those who work in your niche and ask for help when needed. By communicating with others you not only get help, but you can also get new ideas for things to try, as well you might even be able to help others. After all, just because you are in the same niche does not mean you all learned the same things.

Internet Marketing Servics: Realistically Gain Financial Freedom

Internet Marketing Servics: Realistically Gain Financial Freedom

Working on the internet is a way for people to realistically gain the financial freedom they have sought after.

The ability to use your computer to access the ever expanding internet community and offer your product to potentially millions of people allows for you to get the most out of your work.

As well, when working with internet marketing servics you can set up your business with virtually no cost and can get it moving with only minor effort.

That being said, there are some tips to help maximize your time working on the internet.

1. Set work hours. 

One of the perks of working from home is that you can set your own hours, however some people take this a bit too far, working on a whim.

And while that can work for some people, most require a little more rigid structure to help them stay focused. As such setting up a specific time for when you will work each day is important. That way you know when you will be working and can plan your day accordingly.

2. A designated work or office space. 

Having a set location where you can sit down and do your work is important for your productivity. Depending on your situation at home, such as having a family, it can be easy to get distracted if you try working in a high traffic area of the house.

But even without that, it is a mind game. You want a set location where you can work on your internet marketing servics. That way when you enter that area, you know it is time to work.

3. Necessary tools. 

Working on the internet can mitigate most of the actual physical tools needed, most of the time only being the actual computer itself.

However there are a lot of software programs out there that are designed to help you with your work, and using these can be a great way to boost your productivity and in some circumstances may be required, ensuring you have these tools before you get to work is important.

4. Do not hesitate to ask for help. 

The internet is a big place and regardless of your niche, there are others out there working on the same thing. Do not hesitate to make contact with these people, ask questions, get help.

It is advised that you join a forum for your niche where people share ideas and help one another out when needed.

5. Maintain your health. 

The most important part of internet marketing servics is making sure you remain in tip top shape. You are the driving force behind your business so if something happens to you, your business suffers.

This coupled with the fact that you will be spending a lot of time stuck in a chair in front of your computer means it is easy to lose track of yourself.

Make sure to take breaks as needed and do not overwork yourself. Sitting in front of your monitor all day ever day does not do you any good, so try to get some exercise and do not let your work interfere with your health.

Internet Marketing Site: Working From Home Opportunity

Internet Marketing Site: Working From Home Opportunity

Working from home is a great way to make a lot of money and attain the financial freedom you desire. No longer will you have to worry about debt collectors.

No longer will you have to worry about going paycheck to paycheck, or being unable to pay your bills. All you need is an internet marketing site to get all the money you could want.

However as nice as that all sounds, it will not just happen overnight.

Starting an online business means you are starting a business, it will require a lot of time and work to get it up and off the ground. Getting it running is the hard part, once it is going it is fairly easy to maintain.

So to get to that point, there are several tips to help you in building up your internet business.

1. Set up a schedule. 

While we like to think that an internet business will provide us freedom to work whenever we want, we really shouldn't. Some people have the discipline to work whenever they feel like it.

However most of us do not, so setting up a schedule and deciding when we will work is important. By deciding when we will work we can plan our day around that and more easily get into it. As well it will help build a habit.

2. Find a work area. 

When working on your internet marketing site it is important to have the right atmosphere and mindset. Finding a nice quiet place in your home where you can get to work allows you to filter out distractions and concentrate on the tasks at hand.

As well, by having a specific area for working it can help get you in the right mood, knowing that when you are there it is work time.

3. Necessary tools. 

There are a lot of software out there to help you in building up and managing your business. Downloading these and making use of them is a great way to help you out and make your job a little easier.

Automating wherever possible is a good idea, so if you can do it, then do it and save yourself the hassle of doing it yourself.

4. Connect with others. 

With the vastness of the internet, you are not alone in your niche. There are others out there who are getting their own businesses off the ground, and those who have already succeeded.

Connecting with these people allows you to bounce ideas off your peers, ask for help from those who have already succeeded, and to give help when you can.

5. Maintain your health. 

This may seem out of place when dealing with your internet marketing site but you have to remember that unlike a conventional business, you have nobody else to rely on.

Taking a sick day from work does not hurt anything because there are others there to pick up the slack, but with your internet business you are alone, so if you become sick or injured it can greatly effect your business.

Internet Marketing Syste: Income To Attain Financial Freedom

Internet Marketing Syste: Income To Attain Financial Freedom

Working on the internet is a great way to attain the financial freedom you have always wanted.

It provides a steady stream of income that you can rely on and you do not have to worry about living paycheck to paycheck.

However working online is not as easy as you may think and you will need a good internet marketing system to help keep you on track.

There are several tips out there to help you keep up your momentum in building and managing your online business. These tips are not all there is out there but they are a good foundation.

1. Set work hours. 

Working your online business may tempt you into fiddling with your work hours as you see fit. Work less on one day, more on another.

And this is fine but it can hamper productivity. Instead of doing that, try setting yourself specific hours. Work from say, one to three every day. Having set hours for when you work can allow you to focus more on the actual work and not have to worry about other things, since you have planned around your work time.

2. Designating a work space. 

Another thing that can help with your internet marketing system is to give yourself a set location where you work. If you have a small un-used room you can use that as an office.

If not simply setting up a desk or table in the corner of a less traveled room can suffice. The goal is to give you an area that is devoted to work, and only work.

3. Required tools. 

Make sure you have the required tools for working online. This includes both real life and your computer. If you are running a business that may require printouts or something, then ensure you have a printer.

However the more common tools required will be software related. There are a lot of programs out there to help you with your business, so make sure to make use of them.

4. Do not hesitate to ask for help. 

Running a business is a hard task, especially for those just starting out. Do not hesitate to ask the experts in your niche as they will often provide help and answer questions. There are a lot of forums for virtually every niche out there that you can frequent as well.

5. Maintain your health. 

This may seem a bit silly but working online means spending a lot of time sat in front of your computer.

Even an office environment allows you to move about, but when working from home it is really easy to lose yourself in your work and end up spending hours and hours staring at your monitor.

Make sure to take breaks as needed and not to get burned out.

Making an internet marketing system that works for you is important for the success of your business.

Without a solid system you will end up failing like so many others. However if you can make a system that works for you, you can see all the rewards you were hoping for.

Link Building Campaign: Come Up With Successful Plan

Link Building Campaign: Come Up With Successful Plan

Coming up with a successful link building campaign can be a little challenging. Even if you got your website squared away, the link building aspect of it can be very confusing for someone just starting out.

Back links are important because they work alongside Search Engine Optimization in determining your page rank. This rank determines what page your website ends up on in a google search. You want to get as close to page one as possible.

There are a lot of methods in acquiring back links, whether it is buying them from directories or getting them through blogs. Finding a strategy that works for you can be a pain. But even after that you have to make sure you are getting quality back links.

There are tips to help you make sure you are getting the best back links you can. These tips are not the be all end all of a successful link building campaign, but they can lay the foundation and get you on your way.

1: Quantity. Make sure to get as many back links as you. There is a lot of competition out there and if they get more back links then you, you can fall behind. So it is important to get as many links as you possibly can.

2: Quality. Quality is exceptionally important when it comes to a link building campaign. You want to make sure you have the best possible links out there. The higher quality the back link, the more it effects your website and the closer it can get you to page one.

3: Relevancy. Getting a lot of quality back links is important, but if they have nothing to do with your website they are entirely worthless to you. So make sure to get back links from websites that share the same niche as your site.

4: Avoid no follow links. A lot of links now days have a "no follow" tag applied to it to deter spammers. However because of this tag, that link is not counted as a back link by google's SEO. Because of this they are worthless for promoting your website.

5: Focus on high ranked websites. Quality back links are important, and one of the best ways of getting them is from high page rank websites. The higher the page rank for that website, the more value it's back link holds and the more it will help you out.

6: Permanent back links. Getting back links can be time consuming so having them taken away is not a fun thing to deal with. Make sure the back links you are getting are permanent and do not come with a time limit or other restrictions.

Getting your link building campaign off the ground can be hard as there is a lot that needs to be done. However once you get going it can become a lot easier. But no matter what try to remind yourself that, as tedious as it may be, it is all for the sake of earning you the money you want.

Link Building Services: Take The Stress Out

Link Building Services: Take The Stress Out

Starting your own website can be a daunting task as there are a lot of things you have to put into it to get it up and running.

But even once you get your website running, you need to make people aware of it's existence and drive traffic to it. The best way to get traffic to your website is using link building services.

Link building is the process of acquiring links from one website to yours.

Essentially another website will have a link to your website. This works in tandem with SEO (Search Engine Optimization). If your website has a lot of back links, it tells google that your website has quality content and so google will bump you up the pages.

The closer you are to page one, the better off you are.

We have all done google searches before, and we generally find what we need on the first few pages. So for those of you on say, page twenty, you are not getting much traffic at all. So you want to try and get your website as close to page one as you can.

There are two types of back links out there.

There are One Way back links which are as the name sounds. Another website will link to your website, but you will not link to theirs. This is the most effective means of building up your list of back links. It is also what link building services provide.

The other type of back link is reciprocal back links, or mutual back links. With these another website will link to yours, but you will also link back to them. These types of back links are not as beneficial but they are easier to come by, in case you want to go at this solo.

Another thing to keep in mind when working with back links is that they are not all equal. Simply getting a back link does not guarantee you success.

The type of back link you get is also very important. What I mean by this is that, if you get a back link from a website on page twenty, it will not do you as good as a back link from a website on page one.

Getting back links from high ranked websites gives you a larger boost since it tells google's SEO that a quality website believes you have quality content as well. It is like getting a recommendation from someone high up in the food chain.

There are a lot of link building services out there willing to help you create a list of back links. These generally are not free though.

But if you have the money available it is smart to make use of these services.

While they do cost money, they provide quality, high ranked one way back links to get your website up to where you want it to be.

Setting up a list of back links can be tough and time consuming. But it is about the only way you will get your website the kind of traffic it needs to make you the money you want.

Sunday, October 18, 2020

Link Building Strategies: Marketing Promoting Business

Link Building Strategies: Marketing Promoting Business

Getting your website off the ground can be a lot of work but once that is done comes the real challenge.

Marketing has always been the most important aspect of promoting a business and that is no different on the internet. The best way to promote your website is through setting up a list of back links.

There are so many link building strategies out there to help you maximize your efforts and get your website to the rank you need to make money.

The reason back links are so important when it comes to promoting your website is that they work together with SEO (Search Engine Optimization) to determine what page your website ends up on.

The higher the page you are on, the less traffic you will see. Most people only go back a few pages when looking for something, so you want to make sure your website is on those first few pages.

However simply getting back links is not the only concern. There are various types of back links and various levels of quality as well. The higher quality the back link, the harder it is to get. In fact, if the quality is too low it may even hurt your website so you need to be careful what back links you use.

There are a number of link building strategies out there and you can either work at one, or several. In the end it is about getting as many high quality back links as you possibly can.

1: Paid directories. 

There are directories out there who sell back links to people to help them get their website up and running. This is the easiest, but most expensive method for link building. The higher the quality of the back link, the more expensive it is. So even if you do not have much money you can still get something out of these.

2: Blogging. 

Creating a blog filled with high quality content can also work as a means of providing back links. Google loves lots of good quality content on websites and if your blog has such quality, it will provide better back links for your website.

3: Article marketing. 

Some people think article marketing is dead but it is still a viable option for link building. By submitting high quality articles to directories you can back link to your website. Not only will the article itself provide a bonus, but the fact that it is on a directory will help as well.

There are so many more link building strategies out there to try but these are good methods to get you up and running. While quality is also important, another thing you need to keep in mind is relevancy. Even if the back link is highly rated, if it has nothing to do with your website will not do you any good.

Link building can be tedious and time consuming but it is the only way for you to get the traffic you need in order to start making money. Once you get the ball rolling, it becomes much easier.

Squeeze Page Generator: Get Over The Hurdle

Squeeze Page Generator: Get Over The Hurdle

Setting up a successful website can be difficulty, but even once you get over that hurdle you still need to actually sell your product.

Enticing people into buying your product can be difficult, especially over the internet.

This is why repeated contact is important, and why email lists exists.

You want to show your visitors that you have quality content and know what you are talking about.

You want to have repeated contact with them, to build up trust so that they are more willing to buy your product.

This is what a squeeze page is for.

Setting up a squeeze page can be pretty easy, you do not need some kind of squeeze page generator to get you going. It can all be done by you with just a little effort.

However there are important tips you have to remember when working on your squeeze page. This page represents your business so you need to make sure your visitors like it.

1. Add a strong headline. 

Having a powerful headline on your squeeze page can help drive your visitors where you want them to go, which is opting into your email list. A good headline should try to do one of three things, make them curios about your product, make them fearful, or ask a question. It should also give a little information on what exactly your freebie offer is.

2. Bullet points. 

Something you wont get from a squeeze page generator are bullet points. Bullet points should give your visitors very short and concise information on your product, freebie offer, and other things within your niche. You want to show them you know what you are talking about. However make sure you do not give too much information otherwise they will not need to join your email list.

3. Video. 

While this is entirely optional it can be very beneficial to include a video on your squeeze page. A video should just be short and provide further information on your freebie offer and product. Try to include your bullet points in this to emphasize that information.

There are also some things you should avoid doing on your squeeze page as well.

1. Do not put ads. 

Ads are nothing more then distractions.

Your squeeze page exists for the sole purpose of driving people towards opting into your email list.

By putting ads and other links on your squeeze page, you are just distracting your visitors and decreasing the chance that they will join your email list.

2. Do not bombard them with sales pitches either. 

When they opt into your email list you may feel the urge to try your hardest to make a sale, avoid this. Instead keep providing them with quality content, when they trust you and your knowledge they will buy your product.

When you realize how simple and easy it is to set up a squeeze page, you realize you do not need any special squeeze page generator or anything. As long as you follow these tips you can set up a great squeeze page to help entice your visitors into joining your email list.

A Brief History of Search Engine Optimization

A Brief History of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines.

Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites.

At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine.

The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server.

Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn't take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages.

It didn't take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization.

The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links.

This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.

The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents.

Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking.

Webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.



Algorithms: The Foundation of Search Engine Optimization

Algorithms: The Foundation of Search Engine Optimization

In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad.

During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi's process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. 

Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined end-state. Algorithms are used in linguistics, computers, and mathematics.

Many people like to think of algorithms as steps in a well written recipe.

Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Simple algorithms can be used to design complex algorithms.

Computers use algorithms as a way to process information.

All computer programs are created with algorithms (or series of algorithms) that give the computer a list of instructions to follow. 

Computers usually read data from an input device when using an algorithm to process information. In order to be successful algorithms need to be carefully defined for a computer to read them.

Program designers need to consider every possible scenario that could arise and set up a series of algorithms to resolve the problem. Designers have to be very careful not to change the order of the instructions; computers cannot cope with an algorithm that is in the wrong place. Flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, following every single step on the way.

Some terms that are used to describe algorithms include natural languages, flowcharts, psudocode, and programming languages.

Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms.

There are different ways to classify algorithms. The first is by the specific type of algorithm. Types of algorithms include recursive and interative algorithms, deterministic and non-deterministic algorithms, and approximation algorithms.

The second method used to classify algorithms is by their design methodology or their paradigm. Typical paradigm is are divide and conquer, the greedy method, linear programming, dynamic programming, search and enumeration, reduction, and probalictic and heuristic paradigms.

Different fields of scientific study have different ways of classifying algorithms, classified to make their field as efficient as possible.

Some different types of algorithms different scientific fields use include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques.

Internet search engines use algorithms to aid in search engine optimization. Google's web crawler's use a link analysis algorithm to index and rank web pages.

In an attempt to prevent webmasters from using underhanded schemes to influence search engine optimization, many internet search engines disclose as little about the algorithms they use in their optimization techniques.

Search Engine Optimization and the Knight

Search Engine Optimization and the Knight

On October 15, 1881 a baby by the name of Pelham Grenville Wodehouse (Plum to his friends) was born. In 1996, one hundred and fifteen years later, a brand new internet search engine would be named in honor of him, sort of.

P.G. Wodehouse was an extremely popular English writer who had a flair for comedy.

Magazines like The Saturday Evening Post and The Strand serialized his novels while he spent time in Hollywood working as a screenwriter. P.G. Wodehouse had an incredibly prolific flair for writing.

His writing career officially started in 1902 and ended in 1975. During that time he wrote ninety-six books, several collections of short stories, screenplays, and one musical.

When he was ninety-three years old, P.G. Wodehouse was made a Knight of the British Empire. Two of Mr. Wodehouse's most famous characters(or perhaps infamous, depending on your point of view), are the bumbling Bertie Wooster and his long suffering valet, Jeeves.

P.G. Wodehouse will always be remembered for his comedic approach to writing.

In 1996, when Garret Gruener and David Warthen needed a name for the internet search engine they created they choose the name of Wodehouse's fictional valet. The website was called Ask Jeeves. Jeeves remained the search engines mascot until the company retired him on February 27, 2006 a decision they announced on September 23, 2005.

 Jeeves retirement prompted the internet search engine to create a page titled "Where's Jeeves", that listed a variety of creative activities, including growing grapes and space exploration, the valet planned to do during his retirement. With Jeeves retired the search engine simply became Ask.com.

 During his reign at Ask Jeeves, the valet was always impeccably dressed in a beautifully tailored black suit, shiny shoes, and red tie.

Although his posture changed almost yearly on the company logo he always had the same amicable smile.

When it was first created the idea behind Ask.com (back then it was still Ask Jeeves) questions would be posed in regular language and answers would be hunted down and provided.

The creators of Ask Jeeves (now Ask.com) hoped that internet users would be drawn to the intuitive, user friendly style.

The growing popularity of keyword search engines like Yahoo! and Google prompted the powers-that-be at Ask Jeeves to overhaul their search engine to include keyword searches in addition to answering questions.

Because Ask.com was not as quick to index new websites as some of its competitors its was not bogged down with computer generated linkspam., when users were unable to find usable web pages on the three most popular internet search engines, they turned to Ask.com who still had viable pages readily available.

Today, Ask.com uses the ExpertRank algorithm to provide its users with search results. Ask.com uses link popularity and subject-specific popularity to help determine rankings.

Ask.com has sold technology has been sold to additional corporations including Toshiba and Dell.

A variety of web destinations, including country specific, sites such as; Germany, Italy, Excite, Japan, the United Kingdom, the Netherlands, Spain, IWon.com, Bloglines, and Ask For Kids are owned by Ask.com. 


Search Engine Optimization: Hoaxes

Search Engine Optimization: Hoaxes

Google believes in having a good time.

They especially believe in having a good time on April Fools Day. How does a company who runs a search engine celebrate April Fool's Day? They set up search engine hoaxes.

April Fool's Day hoaxes are fast becoming a Google tradition.

On April 1, 2000, Google announced its brand new form of search technology, a technology they cheerfully named MentalPlex.

How did MentalPlex work? Brainwaves, all the searcher had to do was think about what they wanted to search for, this eliminated the need for typing, effectively eliminating the issue of spelling errors.

In 2002, Google openly discussed the genius behind its PageRank system. The secret? Pigeons or rather PigeonRank. Google was very proud of the way they had created a more efficient and cost effective way to rank pages. They were quick to explain that no pigeons were cruelly treated.

April 2004 offered Google employees the opportunity to work at the Google Lunar/Copernicus Center...on the moon. This April Fool's Day prank made several tongue-in-cheek references to WindowXP's visual style. They named the operating system Luna/X paying homage to Linux.

Google broke into the beverage industry in 2005 with their Google Gulp. People who drank Google Gulp would be able to get the most out of their Google search engines because they would be increasing their intelligence with every swallow.

Google Gulp worked through a series of algorithms that used a real time analysis of the drinkers DNA and made precise adjustments to the brains neurotransmitters.

Google Gulp came in a variety of flavors including Google Grape (glutamatic acid), Sero-Tonic Water (serotonin), Sugar-Free Radical (free radicals), and Beta Carroty (beta carotene).

2006 was a time for romance. Google created Google Romance. Google's catch phrase, which appeared on the main search page was, "Dating is a search problem.

Solve it with Google Romance." Google users were invited to use Soul mate Search which would send them on a Contextual Date. Google invited people to "post multiple profiles with a bulk upload." 

Google has also taken advantage of April Fool's Day to announce very real changes in the company. The reason they make real offers to consumers on April Fool's Day is so that the consumers will think that it's a hoax, joke about it, and then be pleasantly surprised when they find out that its real.

Google announced the launch of Gmail, e-mail that was free to the consumer and provided one entire gigabyte of storage (that amount of storage for free was unheard of at the time), on March 31, 2004 (most consumers found out about it on the morning of the first).

Exactly one year later they announce that they were increasing the one gigabyte of storage to two gigabytes. 

Google's map of the moon was added to Google maps on July 20, 2005. The map of the moon was semi-real, it did show NASA images of a very small section of the moon, but zooming in on the tiny section presented viewers with a photograph of Swiss cheese.

There was also the location of all moon landings on the map. The map was Google's way of celebrating the thirty-sixth anniversary of the first man on the moon but many consumers assumed that it was an extension on the Google Copernicus hoax.

Google claims, through something called Google Moon, that in the 2069, Google Local will support all lunar businesses and addresses.

The Definition of Search Engine Optimization

The Definition of Search Engine Optimization

Too many webpage owners feel that once they submit their page a search engine they are guaranteed success.

That's generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful.

Search engine optimization is the art and science of making web pages attractive to the search engines.

The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page.

Why is it important to be on the first page? It's important because the average internet user doesn't click on any of the sites listed on the second or third page.

Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.

You would think that the prospect of a two hundred and ten percent increase in sales would be all the incentive a webmaster would need to redesign their site. That isn't always the case. There are a variety of reasons people avoid recreating their websites.

Some people believe that search engine optimization is too difficult to understand.

The reality is that search engine optimization is fairly simple. All it takes is a little research and most people are ready to rock.

Other people feel that there are simply too many things to learn before they will be ready to optimize their website. Search engine optimization is just like anything else. When you first start out you know nothing. With some homework and a bit of trial and error and you will know exactly what it takes to make your webpage popular with the web crawlers.

Some people believe that search engine optimization will take up lots of their precious time.

People with this particular fear should remember that old adage about time and money.

 If time spent optimizing your website leads to an increase in sales isn't it time well spent?

Besides search engine optimization is easy, once you have the hang of it won't add much to the time you would already have to devote to updating your website.

You do not have to submit to gobs of search engines to reap the rewards of search engine optimization.

If you have a large site you shouldn't worry about spending lots of time optimizing it and running the risk of never finishing the process.

If you have a large website just take things one step at a time.

Focus on optimizing on page per day. Start with your most important pages and then concentrate on the irrelevant pages.

By using this one page a day method you won't run the risk of sitting at your computer until your eyeballs fall out of your head.

It might take some time and some trial and error to optimize your website but you will consider it time well spent when you see an increase in the amount of traffic, the increase in traffic should lead to more sales.

Alternative To Social Networking Google Social Networking

Alternative To Social Networking Google Social Networking

These days, Google seems to have its hand in every aspect and facet of the internet.

While Google previously did not have anything to do with social networking, but now they are building a presence in the social networking arena as well.

Soon, google social networking will be the standard for social networking, as Google has become the standard for many things, including searching through search engines, paid advertising, e-mail, calendar and even web applications and web documents.

We all are aware that social networking websites are beginning to take over the world, at least online.

The big social networking websites like Facebook and MySpace are excellent places where people can connect to other people and even market their companies and reach new customers.

There are millions of people using these social networking sites, and businesses are beginning to use them as well.

Leveraging a social networking site to its fullest potential is a great way for a business to reach out to new target markets and garner larger customer bases.

Just when you thought that the community networking thing may have completely reached its maximum threshold, Google social networking shows up at the party with a completely new project.

Google has shown up at the party with a social networking site of its very own, one that is known as Orkut.

Orkut may be a strange word, but it is appearing to be a serious contender when it comes to comparing Orkut to other social network websites on the internet.

Orkut has already gained a serious amount of popularity in Latin America and in Asia, and now it is beginning to make a splash in the United States as well.

Google social networking is trying to become a very large giant online, and dominating the social networking market is one of the ways that this can be achieved.

They want their own piece of a pie that MySpace and Facebook have been capitalizing on for a good long time. The following behind Orkut in China and Japan alone has tripled over the past year to include more than 11 million visitors in a single month.

Time is really going to have to tell when it comes to whether or not Google's Orkut will get as big as the other social networking giants like Facebook and MySpace in the United States.

What is known is that Google does have a good idea of what they are doing, and they have proven themselves to be strong players in a lot of very large markets.

If Google can figure out how to offer more than what the other social networking sites are offering, then they can certainly get in on the action that these other social networking sites are already capitalizing on.

If you are not already using Orkut by Google, log into your Google account today and check it out.

You are already halfway through the registration process if you have a Gmail account or another account with Google, so jump online and start putting your profile together today for Google Social Networking.

Benefit From Internet Marketing Advertising Tips

Benefit From Internet Marketing Advertising Tips

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads haven’t gone away, of course. 

You still see them every time you’re online. Unless you’re luckily using software that blocks them.

But I’ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets.

Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail.

Internet marketing advertising with pay-per-click programs has also changed the face of online promotion.

Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. 

It’s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website. 

If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue.

And costs the business owner.

Another thing that’s changed the internet marketing advertising landscape recently is SEO, or search engine optimization.

Websites used to stuff themselves full of keywords to get hits for a variety of different searches, whether or not the content was really on their website.

Now, keyword “stuffing” as it’s called can actually get a site blackballed from a search. 

This keeps web searchers from entering keywords like “apple pie recipe” and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5. 

Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. 

The growing sophistication of the search engines makes “cheating” to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results.

Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.

When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times.

One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list.

Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so. 

Then you have their permission do some of your most effective internet marketing advertising--sending them very targeted ads.

Frankly, these are just a few of the internet marketing advertising tips which will help you get your business site to the top of the Search Engines.

You should perform further research to learn all you can about effective internet marketing advertising.

Benefits Of Top Social Networking Sites

Benefits Of Top Social Networking Sites

When you hear the term "Social networking", there are some websites that may immediately come to mind.

Although there are hundreds of social media, social bookmarking and social networking websites out there, the top social networking sites dominate a much larger part of the internet than all the others combined.

Here is a brief look at some of the top social networking sites and what they offer to their users.

MySpace - MySpace, available at http://www.myspace.com is the first website that comes to mind when the term "social networking" is brought up.

MySpace is one of the original social networking websites, and it has an enormous base of users, making it one of the top social networking sites.

MySpace connects users who share interest in music, books, television shows, videos, pictures and profiles.

Users can maintain a list of friends, a gallery of images, a personal profile, and comments and other forms of communication in order to network, and keep in touch with people all over the world.

Although MySpace is looked upon as a networking site for young people, more than one internet business has come from this heavily trafficked web site. It’s one of those places where it’s imperative to stay within the terms of service of the site.

However, with a little thinking out of the box, you can take advantage of the marketing opportunities presented by MySpace.

How about another one of the top social networking sites; Twitter - Another popular social networking medium that is conjured when social networking is mentioned, Twitter (http://www.twitter.com) brings about a completely unique form of networking called micro-blogging.

Micro-blogging involves creating updates in micro-format. Subscribers to your Twitter feed can keep up with your micro blogging updates throughout the day much in the same way that they would with an RSS feed or a standard blog, only the micro format makes writing in a Twitter account much easier than other forms of blogging and social networking.

Twitter even allows for mobile updating, so you can update your followers on your status from anywhere, no matter where you are.

You will find that Twitter can be an internet marketer’s dream.

Yes! Like MySpace and the other networking social sites it takes a little thinking to take advantage of every marketing opportunity presented there.

The really great thing about it is these people that follow you and you follow are very targeted potential customers for you.

In addition to Twitter and MySpace as the top social networking sites it’s impossible not to think of the following three to use for your internet marketing:

Facebook - Facebook (http://www.facebook.com), like MySpace, is a large scale social networking site that is known for providing many different avenues for communication and community facilitation.

Facebook offers a lot of unique applications and games that make networking even more enjoyable among friends, business associates, colleagues and family members, making Facebook one of the top social networking sites online to date.

Livejournal - Livejournal, found at http://www.livejournal.com, is a blogging platform social networking site, which means that the community and communication facilitated is all based around blogging.

Each user has a blog account, and users can join communities and leave comments in other blogs or journals in order to network with users from all over the world.

Flickr - Flickr, which you will find at http://www.flickr.com, is a unique form of social networking because it revolves around photo sharing.

Users create accounts and fill them with their favorite photos, and other users can leave comments.

Flickr photos can be commented on, tagged, edited and shared, facilitating communication and networking purely through photography.

Digg - Digg, found at http://www.digg.com, is another unique form of social networking that revolves around sharing media and news with other users in the community.

Digg focuses on allowing users to unveil news and other media, allowing other members to comment and rate the media based on popularity.

The more users "Digg" a certain piece of media or news, the more popular it will become within the community!

These top social networking sites are not the only ones on the Internet. But if you’re looking for a way to market yourself and your products they make a great tool and the price is just right; 0
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